West Ham United Girls have damaged new floor by turning into the primary staff in English soccer to characteristic a period-proof underwear companion on their official package.
In a landmark transfer for the ladies’s recreation, the membership has partnered with Modibodi – a number one interval underwear model – whose emblem will seem on the again of the Hammers’ shorts all through the 2025/26 season. It’s the primary deal of its type within the Girls’s Tremendous League and marks one other main step in difficult the stigma round menstruation in sport.
West Ham had been one of many first golf equipment to change from conventional white shorts to extra period-friendly colors – and this new partnership builds on that mission to foster inclusion and physique confidence amongst younger athletes.
Modibodi’s purpose is to help the one in two women who keep away from sport throughout their interval, giving them the arrogance to remain within the recreation. As a part of the collaboration, a limited-edition co-branded assortment will launch later this season, mixing West Ham’s iconic claret and blue with Modibodi’s pioneering leak-proof tech – all designed with participant enter.
Talking on the partnership, Rebecca Rowley, West Ham’s Head of Partnerships, mentioned: “From the preliminary conversations with Modibodi, we now have been really impressed by their dedication to creating constructive change and eradicating restraints which have lengthy held again girls and women in sport.”
Modibodi Govt Director, Kerry Cusack, commented: “Partnering with West Ham United girls’s staff permits us to face collectively and say: your physique just isn’t a barrier. Collectively, we’re inspiring a future the place each lady can play with confidence, braveness and satisfaction – each single day of the month.”
This partnership isn’t simply symbolic – it’s sensible, seen progress. By placing period-proof tech instantly on the package, West Ham and Modibodi are serving to to dismantle the boundaries which have lengthy restricted participation for girls and women in sport.