The Audi Revolut F1 Staff has introduced ic! berlin as its Official Eyewear Accomplice, forming a collaboration rooted in precision engineering, clever design and trendy aesthetics.
The partnership brings collectively two manufacturers that share a perception that true efficiency is outlined by purposeful innovation, minimalist design and meticulous consideration to element. In Components 1, the place milliseconds matter and readability of focus is essential, design isn’t superficial — it’s practical, refined and intentional.
Engineering Readability in Components 1
Headquartered in Hinwil, the Audi Revolut F1 Staff continues to construct its id round readability, confidence and technical excellence because it prepares for the game’s subsequent regulatory period. Aligning with ic! berlin strengthens that positioning throughout the paddock.
ic! berlin, the Berlin-born eyewear model owned by Marcolin, is globally recognised for its distinctive screwless hinge mechanism — an indicator of sturdiness, flexibility and luxury. The model’s identify — pronounced “I see!” — displays the second of readability skilled when clever engineering elevates each kind and performance.
In some ways, that philosophy mirrors Components 1 itself: advanced techniques refined into elegant efficiency options.
Kind Meets Perform
As Official Eyewear Accomplice, ic! berlin will assist the Audi Revolut F1 Staff each on and off the observe, bringing a recent, understated design language to one of many world’s most premium sporting environments.
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The collaboration speaks to a contemporary viewers that values authenticity, precision and confidence with out extra. In Components 1, efficiency extends past the automobile — it encompasses focus, presentation and id. Eyewear, like aerodynamics or chassis improvement, is about optimising what issues whereas eliminating distraction.
Stefano Battiston, Chief Industrial Officer of Audi Revolut F1 Staff, mentioned:
“At Audi Revolut F1 Staff, we’re constructing a model outlined by readability, confidence and a contemporary design language. ic! berlin shares this mindset, translating engineering experience into merchandise with a robust, minimalist id.
This partnership goes past operate; it’s about aligning with manufacturers that convey a transparent perspective and elevate how our crew is represented throughout the paddock. Collectively, we share a perception that true efficiency and magnificence come from clever design and purposeful innovation.”
Nicola Zotta, Managing Director of Marcolin, added:
“We’re thrilled to associate with Audi Revolut F1 Staff, who characterize a brand new, extremely refined expression of fashion and design in Components 1. Our eyewear is engineered with the identical deal with precision, clear design and clever element, making it a seamless extension of the crew’s design language throughout the paddock.
This partnership permits us to place ic! berlin on the intersection of fashion and efficiency in one of many world’s most premium sporting environments.”
A Design-Pushed Future
The partnership underscores how Components 1 continues to draw premium, design-led manufacturers that see the game as a platform for innovation and world visibility. For Audi Revolut F1 Staff and ic! berlin, the alignment is pure: each function the place engineering precision meets aesthetic restraint.
In a sport outlined by marginal positive aspects, readability — whether or not in imaginative and prescient, technique or design – is every little thing.
