Up To Velocity launches Monday, 16 February, with episodes twice per week on International Participant, YouTube and wherever you get your podcasts.
International, the Media & Leisure group, has immediately introduced Up To Velocity, a brand-new System 1 podcast present that offers followers VIP entry to the quickest sport on the planet.
Launching on Monday 16 February, Up To Velocity shall be obtainable on International Participant, YouTube and wherever you get your podcasts.
Bringing collectively 4 of essentially the most educated and entertaining voices in System 1, Up To Velocity options an all-star presenting line-up: Drive to Survive star and F1 journalist Will Buxton, racing driver-turned-broadcaster Naomi Schiff, 13-time Grand Prix winner David Coulthard, and F1 presenter and content material creator Jolie Sharpe.
Wherever F1 is being mentioned, Up To Velocity is correct there. The hosts ship razor-sharp race reactions, behind-the-scenes perception, and the tales everybody’s speaking about – each on and off the monitor. From the game’s largest moments and fiercest rivalries to the long-lasting scenes that outline System 1, Up To Velocity places followers on the coronary heart of the motion.
The podcast present shall be launched twice weekly. Monday episodes will provide quick, reactive evaluation following the weekend’s race drama, whereas Thursday episodes will dive deep into the largest story of the week, alongside interviews with the largest names within the sport.
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Designed to thrill long-time F1 followers and welcome newcomers alike, audiences can count on unique entry, blockbuster interviews, and solutions to the questions they’ve all the time wished to ask. Followers may even be capable of form the present by submitting questions for the presenters to handle every week.
Launching the brand new podcast, Will Buxton emphasised that System 1 extends far past the on-track motion:
“System 1 isn’t nearly what occurs on the monitor; it’s concerning the drama, the personalities, the moments you don’t see, and the questions followers are determined to ask. Launching this podcast present with Naomi, David, and Jolie felt like the proper method to open the doorways a little bit wider. Between us, we’ve lived and breathed this sport for years, and Up To Velocity provides us the possibility to react quick, go behind the scenes and have the sort of trustworthy, opinionated conversations that we hope the followers will love!”
Naomi Schiff highlighted how fixed presence within the paddock helps form the conversations followers hardly ever hear:
“Being at races week in, week out provides us an actual sense of what’s occurring past the headlines. This podcast is about sharing these conversations, moments, and views with followers, and exploring what issues on and off the monitor. It’s trustworthy, partaking and targeted on the tales, questions and subjects followers care about.”
David Coulthard believes the timing is correct, with System 1’s international recognition persevering with to surge:
“System 1’s viewers continues to develop yearly, and with a lot momentum within the sport, this appears like the proper time to launch a podcast present like this. It’s an enormous season for System 1, and we need to deliver followers proper into the guts of it. Anticipate large interviews, sharp evaluation, and above all, a real ardour and love for racing. We will’t wait to get began and so that you can be a part of us!”
For Jolie Sharpe, the challenge carries a private connection to the game:
“System 1 has been a part of my life for so long as I can keep in mind, and this podcast is an opportunity to show that into one thing followers can actually be a part of. I would like folks to return away with a deeper connection to the game, from the conversations you don’t hear elsewhere to the environment and moments that make race weekends so particular. Sharing that have with followers every week is what I’m most enthusiastic about.”
Up To Velocity launches on Monday, 16 February on International Participant, YouTube and wherever you get your podcasts. Will probably be produced by International Studios.
International Studios, which incorporates The Fellas Studios and The Overlap, is the brand new final one-stop store for podcast creators, with best-in-class video and audio amenities, seamless distribution throughout all main platforms, and the advertising and marketing energy of International’s radio, digital and outside community.
International Participant is International’s leisure hub, which permits listeners to take pleasure in all of International’s radio manufacturers, award-winning podcasts, video content material, and expertly curated playlists, in a single place within the app, on the net and on sensible audio system.
