The NASCAR Cup Collection race at Kansas Speedway on Sunday drew 2.926 million viewers on over-the-air FOX based on Nielsen’s Massive Knowledge + Panel metric.
Past simply the factual quantity, there’s not an easy comparability, since this race aired on FS1 final 12 months. NASCAR boasted a 26 p.c enhance from Kansas final 12 months however that race aired on FS1. An April Cup Collection race could be over 3 million viewers simply even a number of years in the past so that is additionally beneath current years’ comparable metrics.
This race was again on over-the-air FOX this 12 months to present the IndyCar Collection, which the community has a minority possession stake in, a NASCAR lead-in to the Grand Prix of Lengthy Seaside. From that standpoint, the doubleheader was an total success for the community as Lengthy Seaside drew 1.27 million.
That is up 130 p.c from final 12 months, when Lengthy Seaside drew 552,000 on FOX. IndyCar additionally stated this was the most-watched Lengthy Seaside race for the reason that Champ Automotive and Indy Racing League merger in 2008. It is price noting that final 12 months’s Lengthy Seaside race additionally had TV competitors from PGA’s The Masters. Â Â
The O’Reilly Auto Elements Collection continues to generate enterprise for The CW.
The Kansas Lottery 300 bought 1.18 million viewers, which was probably the most watched Kansas race within the second-tier division since 2023’s race on NBC. That is additionally up 12 p.c from this similar weekend final 12 months, a race held at Rockingham Speedway.
Once more, not apples-to-apples right here both, however NASCAR on The CW continues to common over one million viewers a race since partnering firstly of the 2025 marketing campaign.
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