The Monaco Grand Prix weekend has at all times been essentially the most glamorous occasion on the Method 1 calendar. It’s no coincidence that groups typically select the streets of the principality to showcase particular liveries, and this yr Aston Martin will roll out a bespoke search for the occasion.
In current days, McLaren unveiled the livery it can use to rejoice its a thousandth Method 1 Grand Prix. This morning, Aston Martin revealed a brand new color scheme created in collaboration with Maaden, one of many Silverstone staff’s sponsors.
The AMR26 vehicles will briefly abandon Aston Martin’s conventional inexperienced in favour of the “From Rock to Racetrack” marketing campaign. The livery is claimed to hint the journey of metals and minerals from extraction to high-performance engineering. The intention is to display how supplies extracted by Maaden are reworked into the basic parts that contribute to powering trendy society.
Aston Martin F1
The livery options an iridescent, colour-shifting end, created utilizing a particular coating materials being utilized by Aston Martin for the primary time. The result’s a design that visibly modifications color because the automotive travels round Monaco’s iconic road circuit, symbolising the transformation of uncooked supplies into superior expertise.
The identical design may also seem on the race fits of Fernando Alonso and Lance Stroll, in addition to on the helmets and overalls of the staff’s mechanics.
“This weekend, we’re proud to rejoice our principal associate Maaden by means of this distinctive livery takeover on the Monaco Grand Prix,” mentioned Aston Martin’s managing director, business, Jefferson Slack.
Aston Martin F1
“Greater than a livery alone, the entire marketing campaign highlights the necessary position Maaden performs in shaping and remodeling supplies into parts all of us use – together with on the planet of Method 1.
“We stay up for seeing the hanging Maaden design on the streets of Monaco this weekend.”
Aston Martin has confronted a tricky begin to its 2026 marketing campaign, its first with an Adrian Newey-designed racer. Nevertheless, the staff’s new works partnership with Honda has gotten off to a rocky begin, with engine vibrations and reliability points hampering its progress this yr.
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