Atlanta Motor Speedway adjustments title to EchoPark Speedway

Atlanta Motor Speedway, positioned in Atlanta, Georgia, has been on the NASCAR Cup schedule since 1960, however when the sequence returns there this summer season, will probably be going by a unique title.

Atlanta will now be often known as EchoPark Speedway as a part of a seven-year branding deal price a number of million {dollars}. The title atop the grandstands has already been modified.

EchoPark Automotive makes a speciality of promoting pre-owned automobiles and is owned by Sonic Automotive, which is headed by David Smith. He’s the brother of Marcus Smith, who’s the CEO of Speedway Motorsports, which owns Atlanta and plenty of different tracks on the NASCAR schedule.

“We now have loved serving visitors within the Atlanta metro space since EchoPark Atlanta opened its doorways in 2020,” stated David Smith, Chairman and CEO of Sonic Automotive. “This partnership permits us to share the worth of the distinctive EchoPark car-buying expertise with extra visitors in Atlanta and the encircling space who benefit from the pleasure of NASCAR racing at this iconic venue.”

The observe hosts two Cup races annually and can function the opening spherical of TNT’s NASCAR broadcast schedule on June 28, in addition to starting the $1 million greenback in-season event that’s being launched this 12 months.

The winner of that race can even obtain a EchoPark-provided Chevy Silverado and a trailer outfitted with a Sturgis Bike Rally Restricted Version Harley-Davidson bike.

“We’re thrilled to associate with an progressive, customer-focused firm like EchoPark Automotive because the entitlement associate of our newly named EchoPark Speedway,” stated Speedway Motorsports CEO Marcus Smith. “EchoPark Automotive is as dedicated to distinctive customer support as we’re, and we all know that collectively we’ll elevate our fan expertise to a brand new degree unmatched for Southern hospitality. This partnership will gas nice experiences for followers attending our speedway for years to return.”

Tracks altering their names as a part of entitlement sponsor offers shouldn’t be a brand new phenomena in NASCAR. Charlotte as soon as glided by Lowe’s Motor Speedway, Sonoma was beforehand known as Infineon Raceway, Fontana turned often known as Auto Membership Speedway, and Phoenix was utilizing ISM Raceway for a time. And even on the present schedule, Gateway known as World Broad Expertise (WWT) Raceway.