The Audi Revolut F1 Staff has introduced ic! berlin as its Official Eyewear Accomplice, forming a collaboration rooted in precision engineering, clever design and fashionable aesthetics.
The partnership brings collectively two manufacturers that share a perception that true efficiency is outlined by purposeful innovation, minimalist design and meticulous consideration to element. In Method 1, the place milliseconds matter and readability of focus is vital, design is rarely superficial — it’s useful, refined and intentional.
Engineering Readability in Method 1
Headquartered in Hinwil, the Audi Revolut F1 Staff continues to construct its identification round readability, confidence and technical excellence because it prepares for the game’s subsequent regulatory period. Aligning with ic! berlin strengthens that positioning throughout the paddock.
ic! berlin, the Berlin-born eyewear model owned by Marcolin, is globally recognised for its distinctive screwless hinge mechanism — a trademark of sturdiness, flexibility and luxury. The model’s identify — pronounced “I see!” — displays the second of readability skilled when clever engineering elevates each kind and performance.
In some ways, that philosophy mirrors Method 1 itself: complicated techniques refined into elegant efficiency options.
Type Meets Perform
As Official Eyewear Accomplice, ic! berlin will assist the Audi Revolut F1 Staff each on and off the monitor, bringing a recent, understated design language to one of many world’s most premium sporting environments.
The collaboration speaks to a contemporary viewers that values authenticity, precision and confidence with out extra. In Method 1, efficiency extends past the automotive — it encompasses focus, presentation and identification. Eyewear, like aerodynamics or chassis improvement, is about optimising what issues whereas eliminating distraction.
Stefano Battiston, Chief Industrial Officer of Audi Revolut F1 Staff, stated:
“At Audi Revolut F1 Staff, we’re constructing a model outlined by readability, confidence and a contemporary design language. ic! berlin shares this mindset, translating engineering experience into merchandise with a robust, minimalist identification.
This partnership goes past operate; it’s about aligning with manufacturers that deliver a transparent standpoint and elevate how our staff is represented throughout the paddock. Collectively, we share a perception that true efficiency and magnificence come from clever design and purposeful innovation.”
Nicola Zotta, Managing Director of Marcolin, added:
“We’re thrilled to companion with Audi Revolut F1 Staff, who symbolize a brand new, extremely refined expression of favor and design in Method 1. Our eyewear is engineered with the identical deal with precision, clear design and clever element, making it a seamless extension of the staff’s design language throughout the paddock.
This partnership permits us to place ic! berlin on the intersection of favor and efficiency in one of many world’s most premium sporting environments.”
A Design-Pushed Future
The partnership underscores how Method 1 continues to draw premium, design-led manufacturers that see the game as a platform for innovation and international visibility. For Audi Revolut F1 Staff and ic! berlin, the alignment is pure: each function the place engineering precision meets aesthetic restraint.
In a sport outlined by marginal good points, readability — whether or not in imaginative and prescient, technique or design – is all the things.
