Borussia Dortmund’s brand-new away equipment for the 2025/26 season has sparked fury amongst supporters, prompting the membership to acknowledge the backlash and vow to reply.
The equipment, which mixes a white base with black sleeves and neon yellow detailing, was worn for the primary time in Saturday’s 2-0 Bundesliga win over Heidenheim.
However as a substitute of pleasure, its debut was met with anger within the stands and on-line. Followers unfurled banners blasting it as “the cruelest jersey within the league” whereas chants of “We would like black and yellow jerseys” rang out earlier than kick-off, a pointed reminder of the membership’s conventional colors.
Throughout social media, the response was no kinder. Many supporters branded the design a betrayal of Dortmund’s historic id, with critics arguing it appears extra like a coaching high than a shirt match for the well-known Schwarzgelben.
Membership bosses have now pledged to pay attention.
Managing director Carsten Cramer took private duty for the fallout, telling reporters: “The criticism has been obtained, and we’re addressing it. The duty lies with me. We can’t all the time be capable to please everybody when deciding on jerseys.”
Sporting director Sebastian Kehl was extra measured, reminding followers that opinions on equipment design are all the time cut up.
“I feel we now have completely different opinions about jerseys yearly,” he mentioned. “It’ll by no means be the case {that a} Borussia Dortmund jersey meets with 100% approval. Essentially, we all know which colours symbolize our metropolis and our membership, and that that is mirrored within the design of just about all jerseys.”
He added, with a contact of humour: “Nonetheless, there are additionally individuals who need one thing youthful, one thing contemporary, one thing inventive. The brand new jersey introduced BVB three factors in Heidenheim. A profitable jersey, I might say. Every part else is a dialogue that we as a membership think about regular.”
Whether or not the equipment makes one other look when Dortmund journey to Mainz on September 27 stays to be seen, but when it does, you greatest imagine that Dortmund followers to have one thing to say about it.
