Brentford are the Premier League’s kings of sustainability.
Whether or not it’s reworking the Gtech Neighborhood Stadium right into a haven for biodiversity, subsidising fan prepare journey to chop emissions, or eliminating single-use plastics, Brentford are continually in search of new methods to scale back their environmental impression and do their bit for the planet. The truth is, no person does it higher than them.
Now, the membership has taken one other modern step ahead in its inexperienced journey.
The Bees have unveiled a line of limited-edition, sustainably upcycled shirts – every comprised of earlier seasons’ kits, reimagined into one-of-a-kind designs.
Created in collaboration with upcycling model (re)boot and London-based design studio ROW_____Z, each shirt within the assortment was handmade utilizing unused inventory from the final 4 seasons of Umbro-manufactured kits.
Including a novel twist, every shirt is embedded with a chip that may be scanned to disclose its story: the place the supplies got here from, particulars in regards to the unique kits, and additional perception into the work of (re)boot and ROW_____Z.
A restricted variety of the shirts had been initially made accessible on the membership store earlier than Brentford’s house defeat to Fulham, and are actually on sale through the membership’s web site for £120 every.
Importantly, Brentford won’t revenue from the gross sales. All proceeds will go in direction of protecting manufacturing prices and guaranteeing truthful pay for the designers and undertaking companions.
Brentford’s sustainability supervisor, James Beale, stated of the undertaking: “Brentford followers care about sustainability, so we wished to supply them a novel option to assist their membership and the planet on the similar time.”
“Upcycled shirts have a decrease carbon footprint than model new shirts, so followers that purchase from the (re)boot vary are making a planet optimistic choice,” he added. “We hope that the vary additionally conjures up our followers to attempt to reuse, restore and upcycle outdated equipment, so we see as little Brentford equipment as doable going to waste.”
In keeping with the membership, over 100,000 tonnes of sports activities equipment are despatched to landfill globally every year – equal to 951 soccer shirts per minute, or 500 million shirts yearly.
Whereas Brentford’s newest initiative could solely make a small dent in that determine, it sends a robust message: even in soccer, sustainability and creativity can go hand in hand – and each shirt saved is a step in the fitting path.
