To mark the tip of their historic 2024/25 marketing campaign – which noticed them elevate the Ladies’s Tremendous League, FA Cup, and League Cup – Chelsea have introduced a significant new partnership that celebrates each energy and magnificence: British jewelry model D.LOUISE has turn out to be the membership’s first-ever official jewelry accomplice.
Based in 2021 by Olivia Jenkins in reminiscence of her mom, Deborah Louise, D.LOUISE creates jewelry designed to be as resilient because the story behind it.
Crafted from sturdy, waterproof supplies, the items are made to face up to every day life – by way of work, journey, and train – similar to the robust girls who put on them.
As a part of the partnership, Chelsea’s gamers will put on D.LOUISE jewelry on match days at Stamford Bridge and on the membership’s annual Participant of the Yr Awards. Followers can even be capable to buy unique co-branded items beginning subsequent season.
Giulia Mazzia, Industrial Director for Chelsea Ladies, mentioned: “We’re thrilled to welcome D.LOUISE to the Chelsea FC Ladies household. Their story, mission, and the emotion behind their jewelry aligns so naturally with our staff’s spirit—profitable with delight, at all times exhibiting up with coronary heart, and, being female-founded, celebrating girls.”
Olivia Jenkins, founding father of D.LOUISE, shared the non-public significance of the partnership: “This partnership means a lot to me personally. D.LOUISE was created in reminiscence of my mum, as a approach to flip ache into function and create one thing robust, lasting, and stuffed with which means.
“To now align with Chelsea FC Ladies, a staff that embodies that very same resilience and coronary heart, feels extremely highly effective,” she mentioned. “We’re not simply creating jewelry, we’re telling a narrative of energy, of exhibiting up, and staying within the recreation, it doesn’t matter what life throws at you.”
