Printed on: Jun 12, 2025
In Might 2025, as cricket fever swept the nation, 1win launched into a novel journey — not in a stadium, however on the open roads of India.
With the IPL season in full swing, 1win didn’t simply keep behind screens or digital advertisements. As a substitute, it rolled out an on-the-ground celebration, reaching followers in cities, cities, and even distant villages, the place the spirit of cricket runs deep, however entry to reside matches will be restricted.
A Cricket Carnival on Wheels
Beginning in Mumbai and journeying all the way in which to New Delhi, a fleet of vibrant 1win-blue vans made their manner throughout the nation. However these weren’t simply vans — they had been cell fan zones, filled with power, pleasure, and leisure.
Every cease was a pop-up cricket carnival. Locals had been greeted with reside match screenings, themed video games, giveaways, and typically even shock visits from celebrities. Within the evenings, the vans remodeled into open-air cinemas, projecting IPL matches on huge screens beneath the celebrities — all freed from cost.
The Stars on the Street
Becoming a member of this memorable journey had been beloved Indian personalities Surbhi Jyoti and Vishal Pandey. Their attraction and enthusiasm drew large crowds wherever they went. Alongside native influencers, they interacted with followers, shared cricket tales, and fueled the festive ambiance.
“Cricket is one thing all of us join over,” mentioned Vishal Pandey. “This roadshow made that connection really feel much more particular. I beloved seeing the enjoyment in folks’s faces when our vans arrived—it was magical.”
Surbhi Jyoti added, “It felt like an actual journey—touring from place to position, assembly superb folks, and watching cricket beneath the celebrities. The grins we noticed in these villages will stick with me without end.”
Extra Than Leisure
Whereas the roadshow introduced enjoyable and pleasure, it carried a deeper message: Cricket is a unifier. It transcends geography, language, and background. The marketing campaign allowed hundreds — together with these with out cell knowledge or entry to a TV — to really feel a part of the nationwide IPL celebration.
This wasn’t nearly watching a match. It was about shared moments, collective cheers, and a reminder that sport has the facility to carry communities collectively.
Powered by Goal: 1win.Charity
The roadshow was organized beneath 1win.Charity, the humanitarian arm of the worldwide model 1win. With a motto of “We Care. We Share”, the initiative is rooted in a dedication to group growth, sustainability, and social welfare. From healthcare to recycling to grassroots occasions like this, 1win.Charity works to create real-world affect.
To relive this journey — from bustling metros to quiet villages — and witness the enjoyment of cricket past boundaries, head to the 1win.Charity YouTube channel.
