Final 12 months, adidas launched its “You Obtained This” marketing campaign aimed toward breaking down the damaging stress athletes face by selling encouragement, positivity, and the significance of assist techniques – be it from mother and father, coaches, teammates or buddies.
Whereas early phases featured stars like Lamine Yamal, Aitana Bonmatí, Trinity Rodman and NBA standout Anthony Edwards, the marketing campaign has now reached new heights with international icons Lionel Messi and NFL famous person Patrick Mahomes becoming a member of in.
Within the latest video, Messi and Mahomes face off in a pleasant treadmill problem – urging one another to run sooner and push more durable.
The clip ends on a light-hearted notice, with the 2 athletes playfully swatting one another’s fingers away from the pace controls, sharing a second of aggressive camaraderie.
Including to the feel-good tone, their wives – Antonela Roccuzzo and Brittany Mahomes – additionally make appearances, reinforcing the marketing campaign’s core message: that encouragement and pleasant competitors amongst family members may help athletes push their limits.
Talking concerning the collaboration, Mahomes, quarterback for the Kansas Metropolis Chiefs and broadly considered one of many biggest NFL gamers of all time, mentioned that “it was an honour to staff up” with Messi.
“In sports activities, as in something that you’re obsessed with, the work by no means stops. However no one succeeds alone. You want individuals who consider in you and who problem you to be higher,” he mentioned. “It’s a reminder that we obtain extra collectively than we ever may alone.”
Messi echoed the sentiment: “Patrick and I come from two totally different worlds of soccer, however the ardour is similar.
“Realizing folks in all places are watching and believing in us drives every little thing we do,” he mentioned. “The assist from followers world wide is más que palabras, greater than phrases, and we hope it conjures up everybody to elevate one another up.”
Even the best athletes on this planet want assist – whether or not it’s a teammate, a associate, or a rival pushing them to go just a bit sooner.
