Mercado Libre strengthens Formulation 1 dedication with Alpine renewal
On the eve of the 2026 Australian Grand Prix, which opens the brand new Formulation 1 season, Mercado Libre has introduced the renewal of its partnership with BWT Alpine Formulation One Crew, reaffirming its dedication to one of the technologically superior and aggressive environments in international sport.
First becoming a member of the crew as an official sponsor in 2025, the Latin American e-commerce and fintech big is now increasing a relationship constructed on shared values of pace, expertise, precision, and steady enchancment. As a part of the renewed settlement, Mercado Libre’s iconic handshake brand will proceed to characteristic prominently on the Alpine A526 all through the 2026 Formulation 1 season.
Supporting Latin American expertise in Formulation 1
The partnership additionally reinforces Mercado Libre’s long-term dedication to Franco Colapinto, considered one of Latin America’s most promising younger drivers. By supporting Colapinto’s journey in Formulation 1, the corporate goals to encourage new generations throughout the area whereas highlighting the significance of innovation, perseverance, and excessive efficiency.
Formulation 1 represents a world laboratory of innovation, the place groups function on the leading edge of knowledge analytics, engineering and real-time decision-making. This tradition of precision and relentless enchancment carefully mirrors Mercado Libre’s ambitions throughout the markets it operates in.
Past efficiency on observe, the partnership additionally allows the model to construct emotional connections with thousands and thousands of followers throughout Latin America via Formulation 1’s international platform.
Govt views
Sean Summers, EVP and CMO of Mercado Libre, stated:
“Three years in the past, we determined to again a younger expertise taking his first steps in Formulation 1. There have been no ensures, no shortcuts. From day one, we had been impressed by Franco’s work ethic, character and ambition. Seeing him start his third season within the class, firmly established with Alpine and able to compete towards the most effective on the planet, is an incredible supply of pleasure for everybody who has supported him from the beginning.”
Flavio Briatore, Govt Advisor at BWT Alpine Formulation One Crew, added:
“We’re proud to proceed our partnership with Mercado Libre. From the start, we shared a imaginative and prescient primarily based on innovation, ambition and the relentless pursuit of excessive efficiency. Their presence strengthens our reference to Latin America, a key area for Formulation 1.”
For Franco Colapinto, the renewed help carries private significance:
“Beginning my third yr in Formulation 1 is each an enormous problem and a dream come true. Every season calls for extra preparation, extra focus and extra ambition. Having Mercado Libre’s help, after believing in me from the very starting, makes this journey much more particular.”
“What’s up? Miss me?” — the brand new marketing campaign
Alongside the partnership renewal, Mercado Libre has launched a brand new marketing campaign that includes Colapinto underneath the slogan “What’s up? Miss me?” — a message aimed on the thousands and thousands of followers throughout Latin America desirous to see the motive force again on observe within the Alpine A526.
The marketing campaign reinforces the theme “Again on observe, collectively”, highlighting the continued collaboration between the motive force, the crew and the model because the 2026 season will get underway.
