Mercado Libre strengthens Components 1 dedication with Alpine renewal
On the eve of the 2026 Australian Grand Prix, which opens the brand new Components 1 season, Mercado Libre has introduced the renewal of its partnership with BWT Alpine Components One Crew, reaffirming its dedication to one of the vital technologically superior and aggressive environments in international sport.
First becoming a member of the crew as an official sponsor in 2025, the Latin American e-commerce and fintech large is now increasing a relationship constructed on shared values of pace, know-how, precision, and steady enchancment. As a part of the renewed settlement, Mercado Libre’s iconic handshake brand will proceed to characteristic prominently on the Alpine A526 all through the 2026 Components 1 season.
Supporting Latin American expertise in Components 1
The partnership additionally reinforces Mercado Libre’s long-term dedication to Franco Colapinto, certainly one of Latin America’s most promising younger drivers. By supporting Colapinto’s journey in Components 1, the corporate goals to encourage new generations throughout the area whereas highlighting the significance of innovation, perseverance, and excessive efficiency.
Components 1 represents a world laboratory of innovation, the place groups function on the leading edge of information analytics, engineering and real-time decision-making. This tradition of precision and relentless enchancment carefully mirrors Mercado Libre’s ambitions throughout the markets it operates in.
Past efficiency on monitor, the partnership additionally permits the model to construct emotional connections with tens of millions of followers throughout Latin America by way of Components 1’s international platform.
Govt views
Sean Summers, EVP and CMO of Mercado Libre, mentioned:
“Three years in the past, we determined to again a younger expertise taking his first steps in Components 1. There have been no ensures, no shortcuts. From day one, we have been impressed by Franco’s work ethic, character and ambition. Seeing him start his third season within the class, firmly established with Alpine and able to compete in opposition to one of the best on this planet, is an incredible supply of pleasure for everybody who has supported him from the beginning.”
Flavio Briatore, Govt Advisor at BWT Alpine Components One Crew, added:
“We’re proud to proceed our partnership with Mercado Libre. From the start, we shared a imaginative and prescient based mostly on innovation, ambition and the relentless pursuit of excessive efficiency. Their presence strengthens our reference to Latin America, a key area for Components 1.”
For Franco Colapinto, the renewed assist carries private significance:
“Beginning my third 12 months in Components 1 is each an enormous problem and a dream come true. Every season calls for extra preparation, extra focus and extra ambition. Having Mercado Libre’s assist, after believing in me from the very starting, makes this journey much more particular.”
“What’s up? Miss me?” — the brand new marketing campaign
Alongside the partnership renewal, Mercado Libre has launched a brand new marketing campaign that includes Colapinto below the slogan “What’s up? Miss me?” — a message aimed on the tens of millions of followers throughout Latin America desirous to see the driving force again on monitor within the Alpine A526.
The marketing campaign reinforces the theme “Again on monitor, collectively”, highlighting the continued collaboration between the driving force, the crew and the model because the 2026 season will get underway.
