The NASCAR Cup season formally will get underway this weekend with the 68th working of the Daytona 500 on February 15.
Earlier than that, NASCAR despatched eighth-generation watermelon farmer and Trackhouse Racing star Ross Chastain to New York Metropolis for a really distinctive activation.
As a part of the game’s new ‘Hell Yeah’ marketing campaign, NASCAR fitted a mock 1:1 duplicate of a Chevrolet Cup engine to a billboard, full with sound, and set a Guinness World Document for the world’s loudest billboard. The engine was in-built Winston-Salem, North Carolina, whereas each Hendrick and ECR Engines helped to make sure authenticity.
“Setting a Guinness World Data title is a proud second for our sport and serves as a daring assertion to get the 2026 season began,” stated Tim Clark, NASCAR’s Chief Model Officer. “The billboard places the visceral power of NASCAR entrance and middle and invitations everybody to expertise what makes our sport so distinctive.”
Chastain pushed the button and mashed the gasoline to set the brand new document, and simply as he does after each race win, proceeded to smash a celebratory watermelon — however this time in the course of Occasions Sq.. The engine reached 133.7 decibels with smoke billowing from the billboard, smashing the earlier document of 100 decibels. A consultant from GWR was on website to measure the try and certify the brand new document. They then offered Chastain with an official plaque.
NASCAR is aiming to get again to its roots this yr, whereas additionally placing the game in entrance of latest eyeballs with its 2026 advertising and marketing technique. A current high-energy business that has been positively acquired can be a part of this ‘Hell Yeah’ marketing campaign.
Watch: Watch Tremendous Bowl Sunday advert that put NASCAR’s ‘Hell Yeah!’ angle on show
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