In a landmark transfer that unites two international powerhouses of efficiency and innovation, Nasdaq and the Mercedes-AMG PETRONAS F1 Group have formally introduced a multi-year model partnership. This strategic alliance pairs one of the crucial profitable System 1 groups in historical past with a world-leading monetary know-how firm, signalling a dynamic collaboration on the crossroads of motorsport, fintech, and international enterprise.
A Shared Imaginative and prescient of Innovation and Efficiency
Because the newly minted official accomplice of the Mercedes-AMG PETRONAS System One Group, Nasdaq reinforces its dedication to pioneering know-how, precision, and high-performance tradition. The partnership highlights shared values between the 2 organisations, from data-driven decision-making to relentless innovation and resilience.
Toto Wolff, CEO and Group Principal of Mercedes-AMG PETRONAS, commented:
We’re excited to welcome Nasdaq, a world chief in monetary know-how, to the Mercedes-AMG PETRONAS F1 Group accomplice household. Partnerships thrive when constructed on shared values. Nasdaq mirrors our drive for steady progress, cutting-edge innovation, and resilience.
Strategic Alignment and World Attain
This collaboration gives Nasdaq unparalleled international publicity by System 1’s large viewers, boasting over 1.5 billion viewers and 763 million followers throughout 21 international locations. Notably, one-third of the Mercedes-AMG PETRONAS F1 Group’s present companions are already listed on the Nasdaq change, strengthening Nasdaq’s place because the change of alternative for performance-driven, progressive corporations worldwide.
Brian Buckley, Chief Advertising Officer at Nasdaq, mentioned:
This partnership aligns two high-performance cultures with international ambition. We’re centered on serving to shoppers remedy their hardest challenges by know-how and strategic steerage. Along with the Mercedes-AMG PETRONAS F1 Group, we’ll show how precision and innovation drive success in each sport and enterprise.
Immersive Model Integration and World Debut at Miami GP
The collaboration will launch throughout the Miami Grand Prix, the place Nasdaq’s branding will seem prominently on the Mercedes-AMG PETRONAS Pit Wall Cover and Engineers’ Central Island Station. Past race-day visibility, Nasdaq good points entry to the enduring Nasdaq MarketSite in Instances Sq.—dwelling to the corporate’s bell ceremonies and the globally recognised LED video tower.
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Future co-branded initiatives will embody immersive fan experiences, storytelling content material on the intersection of sports activities and finance, and unique merchandise. This partnership guarantees long-term worth for followers, companions, and stakeholders throughout industries.
Richard Sanders, Chief Business Officer at Mercedes-AMG PETRONAS F1 Group, added:
From pioneering applied sciences to creating experiences that join followers and companions, our collaboration with Nasdaq is a game-changer. Collectively, we are going to deliver the worlds of System 1, fintech, and innovation even nearer.
About Nasdaq
Nasdaq (Nasdaq: NDAQ) is a world know-how powerhouse that empowers company shoppers, funding managers, banks, brokers, and change operators with sturdy platforms for navigating international capital markets. Recognized for enhancing liquidity, transparency, and financial integrity, Nasdaq delivers next-gen knowledge, analytics, software program, and client-first companies to assist companies all over the world thrive with confidence.