New fan survey confirms surge in US help for F1

As F1 celebrates its seventy fifth anniversary throughout this weekend’s British Grand Prix, European followers nonetheless kind the championship’s conventional core, however a brand new survey has discovered that American enthusiasm for the collection is surging.

In reality, 26% of respondents to the 2025 World F1 Fan Survey got here from the Americas, whereas the US was essentially the most represented nation in the whole research. That’s a big milestone for a collection that after struggled to achieve traction throughout the Atlantic, because it struggled to crack the American market.

This rise in fandom is a welcome validation for Liberty Media, which acquired F1 in 2017. On the time, then-chairman and CEO Chase Carey made it his ambition to succeed in into the game’s best untapped alternatives, of which the US was an apparent instance.

Eight years later, the info speaks for itself. F1 fandom within the US is rising. We see the proof trackside in Austin, Miami, and Las Vegas, the place US grand prix occasions now draw huge crowds and world consideration. And all three goal very completely different audiences over the course of the season.

The races have caught the creativeness, with 73% of American respondents within the survey saying they plan to attend a US-based race sooner or later. Much more impressively, 41% say they’ve already been to a grand prix.

Past the observe, the best way Individuals devour the collection can be evolving. The survey reveals that 61% of US followers are ‘all the time on,’ commonly participating with content material throughout digital platforms, from social media highlights to stay streaming and movies. Conventional followers nonetheless favour broadcast and in-depth editorial, however American viewers are driving a brand new period of multi-platform and second-screen fandom.

Crucially, this engagement isn’t confined to race weekends both. US followers at the moment are tuning in year-round, following the championship from March by way of December because it travels the globe and are staying linked between races by way of digital storytelling, detailed evaluation, and information updates.

One of many greatest attracts is the drivers themselves. Streaming exhibits like Drive to Survive gave a glimpse of the personalities behind the helmets and helped them grow to be family names. However these off-track narratives have now engaged and resulted in new pockets of fandom opening up, whereas additionally remodeling the drivers into world icons – not simply athletes however characters with charisma, emotional, and relatable enchantment.

In abstract, the 2025 World F1 Fan Survey confirms what many already sensed was taking place: America is not simply experimenting with System 1, it is totally embracing it.